As a business owner, you understand the significance of protecting your trademarks by registering them. But monitoring your trademarks is just as important as registering them.
A crucial aspect of that is using a trademark watch or monitoring service.
What is a trademark watch service?
Trademark watch services scour U.S. and global trademark records for newly-filed or newly-published trademark applications or newly registered trademark registrations searching for marks that could potentially infringe or dilute your company’s trademarks. They act as an early warning system for potentially problematic trademark applications and registrations so that you can decide what, if any, action needs to be taken to protect your brand.
Why are they important?
You’ve invested time, money, and energy into creating, marketing, and registering trademarks that set your company apart from your competitors. Your trademarks are extremely valuable assets that help you stand out in the marketplace and inspire trust in your consumers.
If someone else infringes or dilutes those valuable assets, your brand, business, and customers suffer.
Trademark watch services help you identify potential threats to those assets as early as possible. By proactively monitoring, you give yourself the opportunity to quickly address potentially infringing or diluting uses in the most effective and cost-efficient way possible. Because the sooner you know about threats or potential threats, the more options you have available to you for curbing those threats and the easier it is to get a favorable resolution that sufficiently protects your brand.
And protecting your trademarks is not just good business – it’s often required by law. For example, in the U.S., trademark owners have certain obligations when it comes to protecting and enforcing their marks, and if they don’t fulfill those obligations, they risk losing their trademark rights entirely!
How can Brient IP help with U.S. and global trademark monitoring?
There are a wide variety of strategies for deciding what marks to watch, which goods and services or trademark classes to cover, what jurisdictions to include, and what stages of the trademark application and registration process to cover. And, of course, budget is always top of mind for our clients and us! Brient IP can help you come up with the best strategy for your company’s portfolio that aligns with your budget, and then we will use our access to advanced monitoring tools and databases to get your bespoke trademark watch service set up.
We also review the alerts for you and then provide customized strategic advice on whether enforcement is necessary, what options are available for enforcement, and which course of action best fits your business goals and your budget.
Let’s discuss how Brient IP can help you stay ahead of potential threats to your trademarks!
#TrademarkProtection #BrandProtection #TrademarkLaw #TrademarkAttorney #IPProtection
How to Quickly Obtain U.S. Design Patent Protection Using the “Rocket Docket”
by Scott Brient | October 1, 2024 | Licensing and Strategic Advice, Patents | 0 Comments
Discover how the Rocket Docket program can reduce U.S. design patent approval time to just a few months. This guide covers the key steps and requirements for fast-tracking your design patent application, helping you secure design rights swiftly and efficiently.
Understanding Trade Dress Protection: Essentials for Brands
by Jennifer Fairbairn-Deal | February 29, 2024 | Licensing and Strategic Advice, Trademarks | 0 Comments
Dive into the world of trade dress protection and learn how it can safeguard your brand’s unique visual identity. Find out when and why it’s crucial for your business.
Why DIY Trademark Registration Is Risky: Expert Advice
by Jennifer Fairbairn-Deal | February 7, 2024 | Licensing and Strategic Advice, Trademarks | 0 Comments
Unveiling the hidden challenges of DIY trademark registration. Learn how expert guidance can save time, money, and secure your brand’s future.
Key Trademark Abandonment Case: Adamson v. Peavey Analysis
by Jennifer Fairbairn-Deal | February 2, 2024 | Licensing and Strategic Advice | 0 Comments
Explore the pivotal Adamson v. Peavey case, a precedent in trademark law. Learn how minimal sales led to a finding of trademark abandonment.
State vs. Federal Trademark Registration: What You Need to Know
by Jennifer Fairbairn-Deal | January 30, 2024 | Licensing and Strategic Advice, Trademarks | 0 Comments
Discover the strategic decision behind choosing state trademark registration. Learn its benefits, limitations, and how it compares to federal options.
Understanding Trademark Application Types: ITU vs. Use-Based
by Jennifer Fairbairn-Deal | January 25, 2024 | Licensing and Strategic Advice, Trademarks | 0 Comments
Dive into the distinct world of U.S. trademark applications. Discover when to opt for an ITU or use-based application and the legal intricacies involved.
The Essential Guide to Certification Marks: Unlocking the Power of Quality Standards
by Jennifer Fairbairn-Deal | January 22, 2024 | Licensing and Strategic Advice | 0 Comments
Discover the world of certification marks, a key tool for confirming quality and standards. Understand their importance across industries and the registration process.
Navigating the Pitfalls of Trademark Filing: Essential Tips for Success
by Jennifer Fairbairn-Deal | January 17, 2024 | Licensing and Strategic Advice, Trademarks | 0 Comments
Trademark filing can be fraught with hidden pitfalls. Learn how to identify reputable firms and avoid costly mistakes in your trademark application process.
Top 5 Trademark Rulings of 2023: Essential Insights and Impact
by Jennifer Fairbairn-Deal | January 15, 2024 | Licensing and Strategic Advice, Trademarks | 0 Comments
Dive into the groundbreaking trademark rulings of 2023. This article sheds light on major legal shifts and practical takeaways in trademark law.
Navigating USPTO Wait Times: The Strategic Advantage of Early Trademark Filing
by Jennifer Fairbairn-Deal | November 30, 2023 | Licensing and Strategic Advice, Trademarks | 0 Comments
Facing extended wait times at the USPTO? Discover why filing your trademark application early is more crucial than ever. Learn about the strategic advantages and legal benefits of early filing in our latest article.