by Jennifer Fairbairn-Deal | Feb 29, 2024 | Licensing and Strategic Advice, Trademarks
Trade Dress Basics ❔What is trade dress: Trade dress is a product or service’s overall commercial image (or the “look and feel” of the product or service or its packaging). It can include the design or configuration of a product or the packaging of products. It can...
by Jennifer Fairbairn-Deal | Feb 7, 2024 | Licensing and Strategic Advice, Trademarks
The Pitfalls of DIY Trademark Registration: Why You Need a Trademark Attorney to Help Register Your Mark It seems appealing to handle your trademark registration on your own. It’s just some simple paperwork, right? And it’s cheaper, right? In reality, the application...
by Jennifer Fairbairn-Deal | Jan 30, 2024 | Licensing and Strategic Advice, Trademarks
When it comes to protecting your brand, one of the questions that often arises is whether you should get a state trademark registration. And we know the joke about lawyers – they always say, “It depends!” But it really does. First things first: What is a state...
by Jennifer Fairbairn-Deal | Jan 25, 2024 | Licensing and Strategic Advice, Trademarks
In the U.S., federal trademark applications can be filed on either a use or an intent-to-use basis. Each has different requirements and is appropriate in different circumstances. 💡 Use-Based Applications To file a use-based application, you must already be making...
by Jennifer Fairbairn-Deal | Jan 17, 2024 | Licensing and Strategic Advice, Trademarks
Traps for the Unwary (Part Four) – Trademark Filing Firms If you want to file a federal trademark application, you may find yourself looking at third-party providers (e.g., law firms and filing firms) and making cost comparisons so that you can file as economically as...
by Jennifer Fairbairn-Deal | Jan 15, 2024 | Licensing and Strategic Advice, Trademarks
Law 360’s “Biggest Trademark Rulings of 2023” and Key Takeaways Check out Law 360 lists the following as its picks for the most impactful trademark rulings of 2023, and Brient IP’s key takeaway from each case: ① Jack Daniel’s Properties Inc. v. VIP Products LLC, Case...
