When it comes to protecting your brand, one of the questions that often arises is whether you should get a state trademark registration.

And we know the joke about lawyers – they always say, “It depends!” But it really does.

First things first: What is a state trademark registration?

A state trademark registration is a form of trademark protection at the state level – a trademark registration issued by a state office.

It offers certain protections within the specific state where you register your trademark. While it doesn’t provide the same comprehensive protection as federal trademark registration issued by the United States Patent and Trademark Office, it can still be a valuable tool for certain businesses.

Potential advantages of state trademark registrations: 

① Cost-Effective: State trademark registrations are generally less expensive than federal registrations. If your business operates predominantly within a single state or limited geographic area, a state trademark registration could offer sufficient protection at a lower cost.

② Quicker Protection: State registration can provide protection and legal benefits quickly, including while you’re in the process of building your brand or while you’re going through the longer federal registration process.

③ Ease and Flexibility: State trademark applications often have more flexible requirements and a less rigorous examination processes than those at the federal level, making them potentially easier to obtain.

⑤ Availability: If you don’t meet the requirements for federal registration, a state registration is certainly a better option than no registration.

Considerations for state trademark registration:

① Limited Geographic Scope: The protection offered by a state trademark registration is limited to the state where it’s registered. If your business extends beyond or plans to expand beyond state borders, a federal registration may be necessary for sufficient protection.

② Limited Enforcement Power: A state trademark registration doesn’t carry the same weight or provide the same benefits as a federal registration when enforcing your trademark rights.

③ Conflict Issues: In some cases, federal applications and registrations can take precedence over state registrations, potentially jeopardizing or minimizing your state trademark rights.

④ Maintaining Multiple Registrations: If your business operates in multiple states, maintaining and renewing state trademark registrations in each can become administratively burdensome.

The decision to pursue state or federal trademark registration (or both) depends on your business’s specific circumstances.

While we’ve given some general guidance here, seeking legal advice from a qualified trademark attorney is crucial to ensure your brand is adequately protected. We are always here to help with your trademark needs, including providing bespoke advice on whether state trademark registration makes sense for your business.